I was thinking about those two words the other day because they often appear as a closing in emails or letters. Even for those of us who say we don’t care what people think of us, “kind regards” feel good and are always preferable to unkind regards.
Kind regards often prevent:
- painful misunderstandings
- unnecessary anger and frustration
- a multitude of other evils
That’s why lawyers, leaders, and marketers of all kinds wisely work on the “likeability” factor. We buy from, learn from, and follow people we like. Even though it is a futile pursuit to try to please everyone, it is a valid question to ask “How can I earn more kind regards?”
Give more kind regards to others versus ambivalence, condescension, competition, and suspicion,